Bwin.party

Following recent mergers and growing rapidly internationally, bwin.party realised they would need a harmonised global reward programme to engage employees across multiple countries. Find out how bwin.party successfully implemented Darwin™ to deliver a truly global award-winning strategy.

The challenge

As a recently merged and fast-growing business, bwin.party recognised the need to build a universal global reward infrastructure that would enable rapid staff integration following prior and future acquisitions, encourage organisational agility and global mobility, and deliver a universal reward scheme across seven countries with different languages, employment law, tax and culture. 
 
bwin.party chose to work with Thomsons Online Benefits and use their Darwin™ software to create one platform that delivered their pay, benefits, share and recognition schemes. Prior to the launch, employees had received little or no benefits, and even where benefits were provided, they did not match the demographic profile of employees or offer any choice. It was imperative to engage the very young, extraordinarily IT-literate workforce at bwin.party with a reward strategy that delivered to their individual needs. 

 

The solution

In close collaboration, bwin.party and Thomsons created an exceptional solution: a global, harmonised, branded reward scheme with the same look, feel and structure internationally, which catered for local variations appropriate to each region. 
 
‘just.rewards’ initially launched in the UK and Gibraltar in April 2012, utilising innovative, unique communications distinctive to each location. Every employee was reached through a combination of on and offline material, and face-to-face communication, drip-fed in the weeks prior to launch. The scheme was then rapidly rolled out to India, Bulgaria, Austria, Sweden and Israel and at every stage the global team sought input from the local HR Business Partners who were able to ‘localise’ the global approach with best of breed solutions.
 
Importantly, Darwin™ was flexible enough to link all of the global rewards strategy systems (TRS, flex and voluntary benefits selection, global share plan and recognition scheme) maximising value to employees by offering choice, innovation and flexibility.

 

The result 

bwin.party has seen many benefits as a result of implementing “just.rewards”. By standardising their reward approach, global mobility has significantly improved with a 50% increase in relocations. Employee engagement and participation was also very high with login rates of up to 98%. 
 
In addition, the use of Darwin™ generated cost savings on existing reward administration systems in excess of £300,000, and created the capacity to administer the new flexible reward scheme without having to increase staffing levels.

Kathy Swindley

Group HR Director

We’re absolutely delighted that ‘just.rewards’ has been recognised as “International Project of the Year” at the Pay and Benefits awards 2013. We have seen phenomenal employee engagement with the scheme, and it has enabled us to deliver a truly global reward strategy. As well as delivering many business benefits and generating cost savings, ‘just.rewards’ supports the continued global expansion of bwin.party.



The results? The numbers speak for themselves

94-96%
Employees logged on in UK, Gibraltar and India

£300K
Savings on existing licence fees for reward admin

£1.8K
Tax savings per employee benefit member


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